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The main purpose of advertising is to inform people about new products and services offered by an organisation, persuade people to buy these products or make use of the services offered and then to remind people about the organisation and encourage repeat purchase and use. 

The marketing dictionary defines advertising as follows

Paid form of a non-personal message communicated through the various media by industry, business firms, nonprofit organizations, or individuals. Advertising is persuasive and informational and is designed to influence the purchasing behavior and/or thought patterns of the audience. Advertising is a marketing tool and may be used in combination with other marketing tools, such as sales promotions, personal selling tactics, or publicity.

Easiest forms of advertising:

By principle, make use of systems within industries and daily administration to promote your business.